What is #YAR?
For press/media inquiries, don't hesitate to get in touch with contact@1214-ent.com
Check out our social to learn more about the festival and past events!
You can download the festival assets (e.g., poster, fonts, etc.) here:
For Press/Media Usage
#YAR (Young Asians Represent) is a music project conceptualized and produced by 1214 Entertainment (www.1214-ent.com). It is all about celebrating Asian cultures through music, live experience, and diverse stories.
We want to represent a new era of independent Asian artists, where diverse stories and music genres merge to create a live experience beyond cultural boundaries.
The headliners for the music festival will include international and national artists, all united in celebrating the diverse sounds and unforgettable experiences. In addition, this festival offers stage opportunities for local independent artists to shine, share their unique voices, and connect with a broader audience.
It's about discovering new and supporting emerging talent, ensuring that the uniqueness of Asian independent artists can be sounded.
About 1214 Entertainment
1214 Entertainment is dedicated to celebrating original music and providing a platform for independent artists to showcase their talent. The #YAR initiative embodies the new era of independent Asian music in the U.S., pushing creative boundaries and celebrating cultural diversity. In line with our commitment to community and cultural exchange, YAR is strategically partnered with the Chinese Society of Austin (CSA). This collaboration underscores our shared mission to unite diverse communities, and we are proudly donating a portion of the festival’s profits to the Health Alliance for Austin Musicians (HAAM), supporting affordable healthcare for Austin's low-income, working musicians.
About the Venue: Round Rock Amp
Since its grand opening in April 2022, the Round Rock Amp has become a staple in the Central Texas music scene. It has hosted an electrifying lineup of national and international acts, from country sensations to big names like Snoop Dogg and Gucci Mane.
Don’t miss out on this unique cultural and musical event. Whether you're a music enthusiast, a fan of Asian culture, or simply looking for an unforgettable weekend, the YAR Music Festival has something for everyone. This November 2 to 3, mark your calendars and prepare to be part of a historic celebration. This is more than just a festival. It’s a celebration of music, culture, and community, with the added impact of supporting local musicians through our partnership with HAAM. Get ready for a live experience at the YAR Music Festival 2024 (www.yarfest.com).
Proudly Supporting
%20(1).png)
Sponsors
Community
Partners
Meet the Artists
Headliner:
Agnez Mo, the most-awarded Indonesian artist, is renowned for her powerful vocals and dynamic stage presence. With over 100 international honors, including the Top Social Artist from the 2020 Billboard Indonesia Music Awards and the Social Star Award from the iHeartRadio Music Awards 2019, she continues to captivate audiences worldwide.
Tier 2: *Artist names ABC by tier
Justin Park, a Korean American R&B and Pop artist in Los Angeles, captivates audiences with soulful performances. His unique sound and talent have earned international acclaim and recognition from BTS, Pink Sweats, and Monsta X. His appearance on 'Show Me the Money' has solidified his global presence.
KIRE, from Taipei, Taiwan, is skilled in music production, fashion styling, and humor. Active on social media, he shares creative content that attracts many fans. His unique charm and talent are swiftly making a mark in the music industry.
North Star Boys (NSB), a pop band and Asian-American content group, are also set to perform. NSB has captivated millions with their energetic performances and strong social media presence, inspiring younger minorities and dreamers alike. Their CYDIA album just released on May 31st this year and completed a 25-city US tour.
REI AMI, is the high-octane alt-pop phenom known for viral hits since accumulating hundreds of millions of streams, ‘DICTATOR’, ’SNOWCONE’, ‘FREAK’ (with Sub Urban), and more. Hailed as “Hello Kitty with a knife”, REI AMI’s recent performances include her tour with Tinashe and festivals such as 88 RISING’s ‘HEAD IN THE CLOUDS’, Pharrell’s ‘SOMETHING IN THE WATER’, BubblePop & more.
SUNKIS, a Chinese-American pop/RnB singer whose bilingual songs in English and Mandarin have garnered significant attention. Finding success with his breakout single, "Trust Me," which amassed 500+ million streams, he has taken the internet by storm with his official remix of J Tajor's hit, "Like I Do," and follow-up viral single “Top Tier”.
Tiffany Day, a Chinese-American independent music artist made waves in the industry since her viral beginnings. With a propensity for curating bedroom pop songs and cover versions of Top 40 music, she gained a considerable amount of fanfare on YouTube.
More artists are to be announced!